Archive for December 7th, 2009

Winning in 2010: Putting the Pieces Together

Download Winning in 2010

The Conclusion of How Candidates Can Use the Internet to Win in 2010

Winning in 2010

2010 will not be 2008: for one thing, we aren’t likely to see the massive voter turnout that helped put Barack Obama in the White House. As in other political off-years, the 2010 results will swing on the decisions of a relatively small number of voters, an effect magnified down the chain — the smaller the race, the more effect a handful of votes can have. This kind of environment obviously encourages a focus on getting as many core supporters to the polls as possible.

As we’ve seen, the internet absolutely excels at maintaining connections with individual voters and at energizing them to recruit their friends, donate their money and volunteer their time. The 2010 elections won’t be determined by the internet alone (candidates and ideas do matter!), but campaigns that employ online strategies intelligently and with real-world goals in mind should have a significant edge over their rivals, particularly in tight races.

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Now In Politics Magazine: Ten Ways to Blow It Online in 2010

Be sure to pick up your copy of Politics Magazine this month, since the current issue features a companion piece to the Winning in 2010 series.

The approach this time is a little more tongue-in-cheek — it’s a take on the classic idea of a Top Ten list, in this case looking at Ten Ways to Completely Blow Your Online Presence in 2010. Ignore email! Steer clear of Facebook and YouTube! Spend all your outreach time on Twitter! Just a preview of the myriad ways campaigns and advocacy groups can screw themselves up when they try to use the internet for politics. Of course you should purchase a print copy of the magazine, but you can also check out the article online.

cpd

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