The message below came in recently from an alert reader, who received it from Al Gore/Repower America and passed it along because she thought it was a great example of how to really lay it on too thick in a mass email. The online tool itself that Al’s promoting? Neat all around — it collects video clips from people across the country and displays them through a cool Flash interface that lets you scan around remarkably easily. A little slow to load, but an impressive visual experience with a great social media angle.
Unfortunately, the email is so over-the-top (and reeeally long) that it dilutes the tech-cool aspect of the whole idea. This one should serve as a lesson on how to aim for sincere but hit a little closer to ridiculous, and to use a whole lot of words in the process.
Dear Repower America Member,
When a clean energy economy finally becomes a reality in America, people will look back to the day that together, you and I launched The Repower America Wall.