GM’s Christopher Barger on Social Media and Corporate Communications in a Networked World
When you’re the director of social media for General Motors, you have a political job whether you expect it or not. At an SXSW panel on the “Digital Tsunami” that brews up around breaking news events, GM’s Christopher Barger demonstrated a complex understanding of how the explosion of voices and channels on the internet has changed the way corporations need to communicate, particularly at a time when GM’s very survival depends on developments in the political world.
Some of his major points:
3 comments March 18th, 2009 Trackback Bookmark on del.icio.us
