Archive for June 22nd, 2008

Seven Things about Online Politics We Can Learn from Barack Obama and the 2008 Primary Season

Cross-posted on techPresident

The primaries are dead; long live the primaries! Before we plunge into the inevitable frenzy of the Fall campaign season, let’s take a few minutes to draw some conclusions about the world of online politics from the candidates’ experiences in the race so far.

1. We’re in a social media world, whether you like it or not.

Before we crown Barack Obama the King of internet Politics, let’s ask him how he feels about all those Reverend Wright YouTube clips scattered at the base of his throne. Sure, the Democratic nominee-to-be benefited from the ‘net in significant and almost certainly decisive ways, but he also got kicked around plenty online. Just about every candidate suffered similarly, from the anti-Hillary “1984″ ad and the John Edwards haircut video to that great footage of Rudy Giuliani in a dress. By feeding true believers a steady diet of similar red meat, blogs and online discussion sites helped to spread these and other less-than-flattering tidbits far and wide, with the most “successful” ending up in endless rotation on cable news. Of course, for every “1984″ video, someone created a “Yes We Can” — the double-edged sword of social media.

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Quick Hits — June 22, 2008

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