Archive for April 4th, 2008

Friday Fun: The Best YouTube Video of All Time

Some may disagree, but I have truly found the best YouTube video ever — it’s funny, it’s clever, it’s cute, it has a good song, it’s well edited, it’s short, and it anesthetizes or distracts small children (specifically, my two sets of toddler nieces when they’re on the verge of exploding). Finally, a real use for YouTube! If you have not seen it before, and even if you have, allow me to ask you to consider the artistic validity of the following, the legendary Kitty Cat Dance:

Seriously, it’s been seen millions of times now, CONTINUES to pick up views and notice more than two years after its release, and it has to be among the most successful YouTube clips so far. Listen to the song: it’s tight, develops well, is a little twisted in parts, and the punkish chorus is genius, since it helps keep the whole piece from becoming too repetitive or too cutesy. And the use of stills works great, since it lets you edit super-tightly to the music while also creating that immediate sense of unreality. You can learn a lot about what works on the web from watching this one. Again and again and again and…

cpd

1 comment April 4th, 2008 Trackback Bookmark on del.icio.us

Social Media Marketing Cheat Sheet

Hi y’all, I gave a social media marketing training in New York on Monday, and I developed something for it that you might be able to use. The training was for the web staff of the local chapters of a large national nonprofit, and we covered the basics of using tools like blogs, online video, social networking sites and email lists and discussion groups to promote their activities and help with membership and fundraising. As a takeaway (a trick I learned from Michael Bassik — if you can, leave a little something behind for the crowd), I created a cheap sheet that looks at the basic social media marketing tools, their pros and cons, and the essential considerations involved in a social media campaign. Here’s a link to the PDF; details are below.

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2 comments April 4th, 2008 Trackback Bookmark on del.icio.us


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