Archive for March 5th, 2008

How Are Candidates Spending Their Money Online?

Cross-posted on techPresident

Update from the Politics Online Conference: some quick numbers from Patrick Quinn of PQMedia on how candidates are expected to spend their money online in 2008. First, online spending should total roughly $73 million at all levels in the ’08 elections. Second, email marketing is still dominates expenditures, taking up 62% of campaigns’ online spending. Web development is next on the list at 27%, with display, search and video ads taking up the remaining 11% of online budgets. For comparison, the 2004 numbers were 74% for email, 19% for web development and 7% for ads.

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