e.politics: online advocacy tools & tactics

Archive for February 15th, 2008

Friday Fun: The Obamafier

If you’re trapped in the office on this pre-holiday-weekend Friday, check out the Obamafier from Slate. Not a translator, but clever way to show off some pretty painful Obama puns in the form of random definitions from the “Encyclopedia Baracktannica.” And they very cleverly made it a widget so that we can embed it and give them free publicity:

– cpd

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Quick Hits — February 15, 2008

How the right explains the left’s online dominance. Via Salon’s Blog report.
How the Web pushes politics further left, further right.
Social Networking Becoming Old Technology In A Hurry.
MoveOn to Superdelegates: Wait!
GOP’s Barack Obama spend-o-meter. C.f. The (Tired) GOP Attacks on Obama and The RNC’s Online Valentine’s Day Card Campaign. Update: Happy Valentine’s Day, from your loving political parties.
Clinton uses McCain advisor’s words for attack on Obama. The eternal email spin wars.
When Grass-Roots Media Go Bad. The most painful candidate song and online video ever.
Top 10 web video mistakes.
How much giving do online contests and networks really generate?. C.f. How They Did It: LWB Wins Facebook Causes Giving Challenge.
The dangers of Facebook (and poor judgement).
Is Facebook a Bust or Is Obama’s Model the Future?
The GOP Favorite, McCain Lags Online.
Fighting over Cyber Command. Who gets to host the next-gen soldiers?
Good example of user-generated content.
15 ways to get your website in gear.
Notes from a true believer: the rise of online advertising.
Why widgets are worth watching.
More usable email campaigns, by design.
How to Pitch Marketing Bloggers: 25 Dos & Don’ts.
An alternative email marketing glossary.
Lying with web traffic figures.
Ink Different. On the subject of cults of personality and Obama tattoos: “Shouldn’t this guy at least have waited for the general? Imagine someone walking around right now with a Lieberman tat.”
Internet Party: When Google’s parents leave town. A Shana Glickfield tip — what if Web 2.0 were a high school party? (not entirely safe for work, particularly at the end…).

– cpd

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Getting the Most Out of Google Ads and Other Pay-Per-Click Advertising Campaigns

Guest article! First in a long time, too. In an online discussion a few days ago, friend-of-e.politics Riche Zamor posted a set of tips for getting the best results out of a pay-per-click advertising campaign. He was responding to a question about free ads an organization was running via a Google Grant, but these would seem to apply to PPC ad runs across the board. BTW, Riche will be taking a leave of absence from CITI over the next few months to run a Congressional campaign in Alaska — an awesome opportunity.