Archive for February 13th, 2008

Online Advertising Workshop Next Week; Plus, A Super-Secret E.politics Discount to the Politics Online Conference

Hot damn, we’re gettin’ close to conference season and it’s time to warm up those mad panelist skillz before things get completely out of hand. Alan Rosenblatt’s Internet Advocacy Center discussion on online advertising next week should be a good start: Michael Bassik, Judith Freeman, Justin Perkins, the Good Doktor Rosenblatt and I will be looking at best practices for running advocacy ads while also answering questions and generally tossing ideas around in productive fashion. I’m not sure why I’m on the panel, other than for comedic relief, but the others actually know what they’re talking about so it should be a good event.

Next up, the Politics Online Conference hits town in only three weeks, and e.politics is downright stoked: take a look at the list of breakout sessions and you’ll see some real goodies there, including a panel I’ll be moderating on the question “Does Good Design Matter?” (Guess where e.politics stands on the issue.) You’ll also get a chance to meet and mingle with a ton of your peers in the field, including (perish the thought) some from the Other Side. And you’ll get to see who takes home the hardware this time around (to inspire the kids, I’ll be sporting last year’s Golden Dot on a chain around my neck, as a good hype-man should).

But wait, there’s more! If you’re among the first 500 callers and you mention e.politics, you’ll get an extra $50 off the already low, low registration fee. Actually, just go to the signup page and enter the discount code MINUS50 at the checkout and you’ll be taken care of — and don’t forget who brought you the sugar. If you just can’t get enough e.politics (and who possibly could), in March I’ll also be speaking at South by Southwest in Austin and the Nonprofit Technology Conference in New Orleans (clearly it ain’t too hard to drag me to a party city). Swing on by and say howdy if you’re at any of these events.

cpd

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New Site Tracks Presidential Online Ad Buys

Read Scott Martin passes along a new site he’s running that tracks online advertising by the presidential candidates. The data and analysis both look good, and when I asked where the information came from, Read replied:

The research I have license for is The Media Trust Company, www.themediatrust.com.

Yahoo, MSN, AOL, many others use them to provide tearsheets for the clients. Huge untapped potential in political campaigns (chiefly in research, IMHO).

The site has a blog that comments on current campaigns and an Ad of the Day feature, though I’m not quite sure of the distinction between the two; might be better to combine them. An example of why the site’s navigation is overall a little rough. Cool information, though — check it out and see what you think.

cpd

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