Here’s a sneaky way to use the web to put a knife in the other guy: leak an ad targeting your opponent to an online media outlet which can then post it for mass distribution. Combine that with the journalist’s own email distribution list, and you have instant publicity (thanks for the...
Read More »The good Doktor Rosenblatt has weighed in on my Matt Bai piece, and the results are excellent. Among his many worthwhile points, he notes that online support worked for Howard Dean because the campaign jumped on it — they saw a wave, and they rode it for all they were worth. Other political...
Read More »I almost missed it in the pre-holiday frenzy, but last week Kate Kaye of Clickz wrote up an excellent way to use Google Ads (in this case funded by a Google Grant) to hitch your promotional wagon to a presidential candidate’s star: The Environmental Law and Policy Center gets up to $10,000...
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