Archive for December 10th, 2007

ActBlue Tries to Push Online Fundraising Boundaries

This weekend, Leslie Wayne reported in The Caucus that the very successful Democratic fundraising site ActBlue is trying to expand beyond its emphasis on candidates and into the world of fundraising for political action committees and labor unions. One interesting feature of their request to the Federal Election Commission is that the organization wants to allow donations to groups from outsiders. For instance, non-union-members might be able to contribute to a labor PAC or people outside a corporation to a particular corporate PAC. The full implications of this one are a bit beyond my ken, and the FEC has yet to issue a definitive ruling on the request, but it’s an interesting move to keep an eye on.

cpd

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How to Build an Email List: Bring in Oprah

Well, it’s a tactic most of us won’t get to use, but the Politico’s Mike Allen reports today on a nice side effect of this weekend’s Oprah/Obama show:

The Obama campaign says that 68 percent of the people who signed up for tickets in South Carolina had never communicated with the campaign before, producing a bonanza of e-mail addresses and phone numbers.

Mmmmmm, list members — delicious AND nutricious, part of a healthy, balanced breakfast for any ambitious politician. Collect enough, and you can trade them in for volunteer work and donations, no proof-of-purchase seals required. Thanks to Ben Smith (who is not the Politico’s Ben Smith) for the tip.

Update: Patrick Ruffini links to some numbers provided by the Obama campaign.

cpd

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