Archive for November 21st, 2007

Rudy Giuliani’s Email Hall of Mirrors

Something interesting popped up on one of the online politics discussion groups today — once you’re on Rudy Giuliani’s supporter email list, you can check out any time you like, but it looks as though you can never leave. Giuliani messages do have an unsubscribe link at the bottom, but it just bounces you to the campaign site main page rather than actually removing you from the email list. Michael Whitney has looked at this “feature” of Giuliani messages from the point of view of the CAN-SPAM Act, and it since the emails are political rather than commercial, the Giuliani campaign doesn’t appear to be violating the law. Still, it’s bad list-management practice to make it difficult for people to unsubscribe, since you risk taking someone who’s merely tired of hearing from you and making them downright hostile — a potential anti-evangelist for your cause.

Of course, this is likely just an oversight in the email template design rather than some nefarious plot. But at the moment, which way to the egress? For Giuliani supporters, there is none.

cpd

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