Cross-posted on techPresident
Here’s an interesting little feature that the Biden campaign has just started using — a tool that can combine several video clips into a single embed, even if they originate on different video hosting sites. Instead of displaying just one clip at a time, a Searchles channel embed creates an array of videos from which people can choose. Most significantly, once the content is embedded in a page, it will automatically update as new videos are added to the channel. This creates a widget-like way to actively push new content out to supporters’ sites, which makes a Searchles channel much more than just a video mashup tool.
The Searchles site is a hybrid — it combines elements of search engines, Digg, Del.icio.us and social networking sites (Searchles = search circles, get it?) to help refine the information that people receive. The video channel feature that Biden’s folks are using is a relatively new addition: the Searchles guys saw that no one else was aggregating video content in this way and decided to give it a shot. The result seems as though it should be useful for any campaign or organization trying to push content out to supporters or to any series of sites that would be a pain to update one-at-a-time. One important detail: a Searchle channel will take video from outside websites including YouTube, Google video and blip.tv.