The potential benefits to nonprofits of the Google/Salesforce merger are a little beyond my ken, since I’ve never used Salesforce as a constituent-relations-management tool, but fortunately others in the community are more on the ball on this one. Riche Zamor from CITI has this to say:
I see the strongest use coming out of this integration for NPO’s is the ability to track your donation campaigns through Salesforce. If you have attempted to run a cost-per-click campaign to increase your donations, to this point you needed to use AdWords standard tracking to measure the ads performance, then look at your fundraising stats and try to do some type of comparison. With this integration you can do much better analysis of your fundraising campaign to better target your keyword ads.
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June 6th, 2007
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In a brilliant combination of technologies, Amnesty International is mixing regularly updated commercial satellite reconnaissance imagery with the web to crowdsource the monitoring of twelve selected villages in the Darfur region of Sudan.
The organization’s new Eyes on Darfur site collects recent satellite imagery of at-risk villages with detailed reports of the threats each faces. The photos will be updated every few days, allowing policymakers, journalists and the public to keep watch on villages in close-to-real time. The photos have good enough resolution to show vehicles, buildings, walls, vegetation — or massed soldiers. Another section of the site has archived photos of damaged or destroyed villages, along with slideshows of damage, video of atrocities and text reports on what happened. And of course, the site encourages visitors to take action by contacting government officials (though as my friend Burt Edwards pointed out when I showed the site to him, emails to the Sudanese president are probably not so effective).
The presentation is overall very impressive — one of the better uses of Flash to create a rich media environment I’ve seen. A hell of a job, and I hope it gets seen widely. The first military reconnaissance satellite launched just shy of 50 years ago; its designers could never have guessed that ordinary citizens from around the world would be using its descendents to try to save villages in a remote region of Africa.
– cpd
June 6th, 2007
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