Just How Much Political Video Can We Handle?
A Monday night segment on viral video on NPR’s Marketplace got me thinking: are we really ready for the sheer volume of political video that’s going to be unleashed over the next 18 months? Think about it: when the presidential campaigns are joined by senatorial, congressional, gubernatorial, state legislative, mayoral, etc etc etc, campaigns, all down to the level of local school board candidates, everybody just step back — this thing’s going to get huge. Add in the video clips created by media outlets, interest groups and citizens, and the amount of political video available is going to be mind-boggling — we have to assume that the number of clips related to the ’08 elections will rise into the millions or tens of millions.
So, what happens in that kind of world? As political video becomes a mass commodity, what trends of the wider video world will it follow — i.e., will all candidates have to become unbearably cute kittens? (Might be a particularly hard stretch for John McCain.) Some predictions:
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1 comment May 23rd, 2007 Trackback Bookmark on del.icio.us
