Why Aren’t the Presidential Campaigns Using Widgets?
The major presidential campaigns have put tons of effort into creating websites, building their own social networks, creating online videos and reaching out to voters through Facebook and MySpace, but they’re so far mostly ignoring a simple and effective tool to help their supporters find volunteers, raise money and spread messages: web widgets.
Widgets are little snippets of HTML code that you can drop into a page, a blog post or a blog template to add a rich feature. For instance, the ChipIn widget lets you embed a donations collection tool into your site to support your own custom fundraising campaign, and many online publishers offer widgets that display headlines of recent stories. Widgets have a social media component as well, in that they can often spread from one site to another via a “get this widget for your site” link.
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8 comments May 16th, 2007 Trackback Bookmark on del.icio.us
