This Saturday, I happened to catch an episode of NPR’s On The Media, an excellent show that I’m going to have to start following as a podcast (it’s on at 4 pm on Saturdays here in DC, a time when I’m usually out on a bike or drinking heavily or both). In the first segment that caught my ear, writer Matt Bai talked about structural changes that the online revolution could bring to the way we do politics in the U.S.
On the current system:
Essentially, consultants keep driving up the costs of a race by insisting that it has to be fought over the air at high expense. The networks keep raising the money to astronomical rates for these ads, ’cause they know that the campaigns are raising it, and the ad guys are making out like bandits. And I don’t think they’re going to be quick to tell anybody that that business model no longer works, but I do think it’s going to become apparent.