Dueling Political Advertising Models: Is Online Video Better than TV?
Mike Connery wrote an article last week for Future Majority (cross-posted on MyDD) that raises some interesting points about the potential of online video to reach niche audiences:
“Cable [tv] buys are smart not just because they are cheap, but because they are targeted and can help you increase the effectiveness of an ad buy. This theory applies even more so to viral video, which will rise from within and appeal to certain online and offline niche communities…So when the next smash viral hit of the cycle emerges, don’t forget that there were a few hundred others that didn’t get noticed, but may have just as much — if not more — of an impact on our democracy and our politics.”
His discussion of the potential of online video to supplement or replace traditional tv advertising really got me thinking about one of the significant traits of Internet video — that watching it is a voluntary act.
1 comment April 2nd, 2007 Trackback Bookmark on del.icio.us
