Archive for February 12th, 2007

In Praise of Occasional Brochureware

Those of us immersed in the online world tend to go a little ga-ga over the cutting-edge stuff — social media, social networking, RSS, viral video, etc. While these new channels for online activism are cool and all, what if you’re working with a campaign that really needs a public face and that’s about it? Sometimes, a stiff dose of brochureware is just what the doctor ordered (particularly when accompanied by a medicinal gin and tonic, for the malaria of course).
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Some Specifics on Using RSS for Campaigns

Brian Fitzgerald of Greenpeace has written up a couple of ways his organization is using RSS and has allowed me to reprint his description here for e.politics groupies. Besides straightforward applications such as content distribution across a constellation of sites, Greenpeace is also combining RSS, Technorati, Flickr and Del.icio.us to show the buzz built up around a campaign — neat trick.
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2 comments February 12th, 2007 Trackback Bookmark on del.icio.us


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