What Advocacy Opportunities Does a Changing Media Landscape Present?
Being an executive at a traditional media outlet these days must be a little like trying to stay afloat in a flood — menaced by debris, surrounded by chaos, contantly looking for something solid to stand on. Two articles in today’s Post freeze moments in the swirl of change and hint at new opportunities for those of us trying to spread ideas in the public mind.
Frank Ahrens’ piece (“Newspaper-TV Marriage Shows Signs of Strain”) starts with a compelling hook — Belo Broadcasting (home of the Dallas Morning News and a string of newspapers and television stations) is laying off two television reporters and replacing them with videographers who’ll be producing short pieces for the company’s newspaper websites. Local TV stations had been a profit center for newspaper chains, but as Times Company Chairman Arthur Sulzberger Jr indicates, in the new world of journalism, “the future of video [is] in short form and on the Web, as opposed to long form and on television.”
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