Nancy Schwartz at Getting Attention writes in to pitch a survey that you might be interested in helping her with:
I’m starting off the year by surveying nonprofit communicators on key goals and challenges. Here are a few of the questions:
- Looking back at 2006, what was your biggest disappointment or frustration? And what was your greatest success?
- What are your top three communications goals for 2007?
- As you look ahead to 2007, please rate these marketing and communications challenges as they relate to your organization…
My report back on responses (which I’ll be glad to share) will highlight trends and models, so nonprofit communicators can be more effective than ever. And will help those of us who publish for nonprofit communicators to home in on what’s important to them. You’ll find the survey here.
Getting attention? I think Nancy practices what she preaches.
– cpd
January 9th, 2007
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Hot on the heels of naming “you” as the Person of the Year, Time Magazine has unveiled a new site architecture and layout that focuses more on blogs and content aggregation than before. For instance, a new politics blog called Swampland features Ana Marie Cox and Joe Klein, among other authors, and uses at least a few standard blog features such as reader comments and permalinks. No trackbacks, though — c’mon guys, give us a little sugar here. (Andrew Sullivan’s pre-existing blog is the other way around, supporting trackbacks but with no reader comments allowed.)
The content aggregation seems limited to a section called The Ag (get it?), which reminds me a bit of Slate’s long-running “Today’s Papers” feature except done in a blog format. The site design also emphasizes advertising, with ads running “above the fold” apparently for the first time. Overall impression? Not a bad start — the design is clean and relatively easy to navigate, and it does use some basic participatory media concepts, since it includes social bookmarking along with unique blogs and blog-like content aggregating. Still, without trackbacks and any kind of audience input other than reader comments on blogs, Time is lagging behind the Post and other organizations that have dived into the new web world head-first.
– cpd
January 9th, 2007
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