e.politics: online advocacy tools & tactics

More from RootsCamp: Expanding on Warner Campaign Lessons

Writing in Personal Democracy Forum last week, Jerome Armstrong discussed a number of lessons he learned from leading the online arm of Mark Warner’s (once and possibly future?) presidential campaign operation. He raised several good points, from the power of organizing local blog networks to the fragmentation of online media into many niches to the need to combine data that has often been hidden in silos.

Reading his article inspired me to go back to my notes from a similar presentation he participated in at RootsCampDC back on December 2nd, along with several other members of Warner’s web team (see the photo in the PDF article to see who took part). The group brought up a bunch of interesting observations, not all of which made it into Jerome’s article.

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You Kids Must Be Bored

So, e.politics had a sizable bump-up in traffic yesterday, both compared with the day before and with a normal Saturday. Everybody must be trapped somewhere for the holidays, already tired of Uncle Bob’s stories and the squalling of that lovely new cousin. I’m worn out from chasing adorable nieces around the house (apparently, I make an excellent scary monster — perhaps a career change is in order), but I’ll see if I can’t crank out a couple of articles that have been simmering for the last few weeks to do my part to give you an excuse to hog the family computer. My chance to help you have a Merry Christmas, a Happy Hanukkah, a Joyous Kwanzaa or a Kickass Flying Spaghetti Monster Holiday Pageant.

– cpd

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