Blogging Spreads to Boardrooms, Newsrooms
As people realize their value as a communications tool, blogs are spreading to more and more places where they were initially resisted. At the rate things are going, the Western economy should shudder to a halt in, oh, about six months as we all stop doing anything but writing for blogs and reading what other people are saying about us — done in by our own reflexive narcissism.
Leading the way? Many corporate CEOs, according to an article by Michelle Quinn in the San Jose Mercury News. Dallas Mavericks owner Mark Cuban was one of the first to become widely known for writing online, but others in the business world are following, including the head of Sun Microsystems and about 10% of his staff. Corporate bloggers are using their sites to provide backstory on products and business decisions as well as for damage control. They can also find out about customer problems via the sites’ comments. Quinn says:
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