How-to site edition. Hiding in Plain Sight. Democracy In Action’s Jason Z. talks about the extent to which readers skim and filter our information — complete with a groovy eyeball route map over a typical newsletter. Link Building...
Alan Rosenblatt has a good article on Frogloop this week urging organizations not to fear hostile comments on blogs and other online forums. It’s an elaboration of his idea a few weeks ago that Google has destroyed message control, that...
Sarah DiJulio with M&R Strategic Services has some excellent tips for converting traditional offline members into online activists. Switching members from snailmail to email for many communications has the obvious advantage of lowering mailing...