Archive for November 27th, 2006

Let’s Spread Some Viruses…

Mental ones, not the icky kind (you pervs). Thomas Baekdal has put together a nice list of Seven Tricks for Viral Marketing and illustrates them with some successful viral videos (man attacks bear!) Some of his observations: make people feel something — positive or negative. Do something unexpected (humans love the unpredictable). Standard advertisements will not catch on (believe me, I’ve had some fall very very painfully flat). Never restrict access, and make the content easy to share (should be a no-brainer, since the slightest speedbumps can really slow viral spread, but you’d be surprised at how many campaigns put obstacles in viewers’ paths).

The videos alone are worth the click, and the article has attracted some good comments as well. Via Micropersuasion. For more tips, see the e.politics section on viral marketing.

cpd

Add comment November 27th, 2006 Trackback Bookmark on del.icio.us

Follow-Up: Dropping a Googlebomb on Republican Candidates in the Midterm Elections

Slate points this afternoon to a post on MyDD from shortly before the midterm election that looks at lefty bloggers’ attempts to googlebomb Republican candidates. What’s a googlebomb? A concerted effort to influence the search ranking of a given web page on a certain topic — in other words, an attempt to pop a page to the top of search engine results.

In this case, bloggers encouraged site owners across the web to link from chosen Republican candidates’ names on their own pages to specified unflattering articles on the web. The goal: to push those articles up the list of results for searches on the targeted candidates (see the section on search engine optimization for more on how search engines work).

(more…)

2 comments November 27th, 2006 Trackback Bookmark on del.icio.us


Bookmark and Share

Follow Epolitics.com

Follow Epolitics.com on Twitter    Follow Epolitics.com on Facebook     Follow Epolitics.com on Twitter

Email updates (enter address)


SEARCH EPOLITICS.COM


Epolitics.com EBooks

NEW!

Download Winning in 2012 Ebook Download Learning from Obama

Recent Highlights

Epolitics.com Classics

Calendar

November 2006
S M T W T F S
« Oct   Dec »
 1234
567891011
12131415161718
19202122232425
2627282930  

Most Recent Posts

Calendar

November 2006
S M T W T F S
« Oct   Dec »
 1234
567891011
12131415161718
19202122232425
2627282930  

Posts by Month

home about contact colin delany put e.politics to work