Archive for October 30th, 2006
The Republican National Committee has asked their email list members to sign up to receive election-related news and action alerts via text message. Not the first time the Rs have used text messaging, since Californians could read notes from Ah-nold during the state Republican convention back in August. Is this the beginning of a new tool for the Republican turnout machine? Via The Bivings Report.
– cpd
October 30th, 2006
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An article by David Jackson in yesterday’s USA Today reminds us that email, just about the oldest online advocacy tool around, is still a useful weapon in the political communications arsenal. Jackson focuses particularly on the White House’s rapid response efforts, but campaigns and organizations across the spectrum are constantly sending out barrages of talking points and “fact” sheets to journalists, bloggers, editorial writers, talk radio hosts and other opinion leaders. These messages spead behind the scenes and rarely get discussed publicly, but they fundamentally shape the news we read and hear every day. Thanks to Ha-Hoa Dang for the tip.
– cpd
October 30th, 2006
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Two Washington Post articles this weekend serve as a reminder of how fast the online communications world is changing. On Sunday, Yuki Noguchi looked at the fickle nature of social networking sites’ audiences, wondering if MySpace will meet the same fate as Xanga and Friendster before it. One caveat: her evidence is largely anecdotal, and the average amount of time users spend on MySpace has stayed around two hours per month for the past year. Still, Facebook seems to be waiting in the wings as the Next Big Thing.
The previous day, Sara Kehaulani Goo examined Google’s aggressive expansion beyond text search ads into video ads and more comprehensive online campaigns. The company already has a 500-person team in Manhattan designed to work with large national advertisers.
As online persuaders, the tools open to us are constantly evolving. I sometimes wonder how we can keep up with them all.
– cpd
October 30th, 2006
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