More Strategery: Use Search Advertising, Engage the Blogs
Two interesting strategy papers from the New Politics Institute that I’ve been meaning to write up for a while: Use Search and Engage the Blogs.
I think they’re on target with their blogger relations advice, particularly their emphasis on working with local blogs. Electoral campaigns and local or regional advocacy campaigns should start connecting with local bloggers as early as possible, both as a channel to reach potential supporters and as a way to begin to shape the public discussion about the political race or issue.
Add comment October 17th, 2006 Trackback Bookmark on del.icio.us
