The Washington Post, Social Media and Audience-Building
The Washington Post (or, properly, Washingtonpost.Newsweek Interactive) is one news outlet that gets social media: they seem to truly understand the the benefits that come from being a part of the broader internet conversation as well as the ability of user-generated content to build audience loyalty. Political operations interested in turning casual site visitors into passionate supporters can look to them as a model.
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15 comments August 30th, 2006 Trackback Bookmark on del.icio.us
