More on Using Databases to Target Potential Supporters
Following up on last week’s manifesto about using databases for political microtargeting, Phil Lepanto from Connections Media has an exhaustive piece (his second on e.politics) about the mechanics of collecting and using data to identify potential supporters. As a friend said the other day, this stuff is definitely a bit Big Brother-creepy, but it’s something that campaigns can’t ignore.
Expanding Your Base Through Databases
Recently, there has been a lot of discussion about leveraging the power of databases to increase the capability of organizations or campaigns to “microtarget” audiences. Yet, political journalists and others that cover this industry often seem to gloss over exactly what microtargeting means. So, what does it mean, how is it done, and of course, how much does it cost?
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