TiVo Not The Ad-Killer Some Predicted
According to Frank Ahrens at the Post, far from killing the traditional tv networks as some had predicted, TiVo and other digital video recorders may be helping to save them, in part by allowing people to view two shows at once — watching one immediately while saving the other for later.
For political media folks, the biggest takeaway is that DVRs don’t seem to be putting any particular hurt on traditional 15- and 30-second ad spots either, though they may encourage some changes in the way the ads are made. Even when viewers fast-forward, at least one study shows that they’re just as aware of which brands are being advertised as those who watch the ads in their entirety.
Add comment August 20th, 2006 Trackback Bookmark on del.icio.us
