Benchmarks for Email Communications, Advocacy and Fundraising
Hard numbers on effectiveness can be rare in the nonprofit world, where groups are often judged more by process than by results.
But earlier this year, several of the e-advocacy consulting firms and service providers released a joint study of the use of email for advocacy, communications and fundraising by nonprofit organizations. They looked at factors ranging from overall communications budgets to the effect on an email campaign’s success of the day of the week on which it was launched.
1 comment August 8th, 2006 Trackback Bookmark on del.icio.us
