At a meeting a few weeks ago, Alex Treadway of National Journal’s Policy Council mentioned using the “3-30-3-30″ rule when communicating with Congress. It sounded like an excellent model, so I asked him to go into some detail for e.politics.
I wish I could say that I invented the term but I did not. Here’s the background:
Over the first year of the Policy Council, we began working with many associations and corporations to build microsites that put their best foot forward in terms of their advocacy messaging to Congress. In a few meetings, I began to hear people refer to a “3-30-3-30 rule” in reference to how they provide advocacy information online. We then began verifying it with congressional staffers, both informally and through some of our surveying. Here’s the basic idea: