Updated January, 2011 1. Think about the ends before you think about the means I know it sounds obvious to say that you should think about where you’re going before you decide how to get there, but I can’t tell you how many times a client has come to me and said, “we want to...
Read More »Updated January, 2011 Before talk about tactics, let’s think about the medium itself. What are the salient characteristics of the internet as a political communications tool? 1. Ease. Anyone with an internet connection can set up a website or launch an email campaign — the only...
Read More »Updated January, 2011 Let’s change the world! But how? Robot/kung fu army? Too expensive. Zombies? Too messy. Online politics? A wise choice: the internet gives ANYONE — candidates, advocacy organizations, corporate interests and everyday citizens alike — powerful tools to mold...
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