From Deborah Netburn at the LA Times: Savvy Web publicists, such as those for the ABC show “Lost,” have been adept at using promotional materials that spill out beyond the edges of the show, creating mysteries embedded online or in the real world for fans to chase after. Sometimes...
Read More »Adam Sichko of the St. Louis Post-Dispatch has a good piece on candidates’ use of MySpace, Facebook and social media in races in Missouri, Illinois and Ohio, focusing on Missouri. Some details: Missouri Senator Jim Talent has a Facebook profile, his opponent Claire McCaskill has a...
Read More »Micropersuasion reports that search engine marketing company Spannerworks has put out a PDF guide to social media, covering blogs, podcasts, social networks, content communities and Second Life. It’s more of a quick overview than an in-depth examination, but it’s still a good...
Read More »New reader Alex Urevick-Ackelsberg of Future Majority writes in with a couple of good suggestions. First, campaign sites should always have some sort of action available for volunteers to take, so that you don’t miss out on a chance to catch potential activists when they stop by...
Read More »Following up on last week’s articles on blod ads and spreading ideas in the blogosphere, IDI’s Blogger Relations blog takes a step back and reminds us to do our homework before we dive in. Next, the article asserts a basic philosophical approach: to work with bloggers, it’s...
Read More »The Bivings Report has great list of tips for building campaign sites beyond the usual cookiecutter waving-flag-and-smiling-candidate layout. Some suggestions: give visitors stuff to do besides just give you money, create a site design that says something about the candidate, recognize your best...
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