Recent posts:

Dramatic Results from Email Newsletter Redesign

Marketing Sherpa has a great piece on the results Sierra Club got from an email newsletter redesign — they found that improving the way the layout looked and functioned in the preview pane of Outlook and other email programs dramatically improved the click rate for individual articles...

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Email Advocacy: Don’t Look Like a Spammer

Two guest columns in as many days! Let’s spread some e.politics love and hear from my old friend Phil Lepanto over at Connections Media, who has some excellent tips for making sure that your advocacy messages don’t get caught in a spam filter:...

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Practice Safe Satire Online: Think Before You Click

Guest article! My colleaugue Burt Edwards sees the Lieberman/Lamont blog controversy as a cautionary tale for political commentators and communicators — bloggers and media relations folks alike. A wise man once commented that, “Any jackass can kick down a barn but it takes a good...

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