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Online Advertising and What Sticks

Just read Seth Stevenson’s Slate review of the book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Sounds like an welcome take on what works in advertising, focusing on numbers instead of the usual anecodotes. Two quick takeaways that are immediately relevant...

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Interview: Using the Internet for Field Organizing

PoliticsTV has a quick but good interview with a couple of speakers from last month’s New Organizing Institute training in DC. For one thing, it looks at nurturing “supervolunteers” — the 5% of your activist list that can turn around and produce more than half of your total...

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Update: Person-to-Person-to-Person Now Available

You can now buy your own copy of Person-to-Person-to-Person: Harnessing the Political Power of Social Networks and User-Generated Content. It costs $25 (with shipping), and all proceeds go to cover the cost of design and printing and to support the work of the IPDI (I need a better agent — I...

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