Recent posts:

Attack of the Splogs

They sound like something out of a B-grade science fiction movie, but splogs are a serious danger to the use of blogs as a communications tool for politics or any other subject. What are they? Spam blogs, set up automatically and by the thousands, filled with stolen text, and designed to take...

Read More »

Death of an Ad Man

The king is dead, and none among us is worthy of his throne. I’d never met him or even read his name until today, but his words have etched deep grooves in my mind, into which my ad copy has gratefully slipped: In Japan, the hand can be used like a knife… NOW how much would you...

Read More »

The Washington Post, Social Media and Audience-Building

The Washington Post (or, properly, Washingtonpost.Newsweek Interactive) is one news outlet that gets social media: they seem to truly understand the the benefits that come from being a part of the broader internet conversation as well as the ability of user-generated content to build audience...

Read More »

More on Using Databases to Target Potential Supporters

Following up on last week’s manifesto about using databases for political microtargeting, Phil Lepanto from Connections Media has an exhaustive piece (his second on e.politics) about the mechanics of collecting and using data to identify potential supporters. As a friend said the other day...

Read More »
Back Top