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Online Advocacy Tools: Websites

Updated January, 2011 For most campaigns, a website serves as an online focal point. It’s your virtual storefront, pulpit, recruiting office, library and begging center all rolled into one. Very often, it’s the first impression people will have of you — it’s your public...

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The Internet as a Political Tool

Updated January, 2011 Before talk about tactics, let’s think about the medium itself. What are the salient characteristics of the internet as a political communications tool? 1. Ease. Anyone with an internet connection can set up a website or launch an email campaign — the only...

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Online Politics 101: Introduction to Online Politics

Updated January, 2011 Let’s change the world! But how? Robot/kung fu army? Too expensive. Zombies? Too messy. Online politics? A wise choice: the internet gives ANYONE — candidates, advocacy organizations, corporate interests and everyday citizens alike — powerful tools to mold...

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