Four Ways Political Campaigns Can Use QR Codes
New guest post! This one comes in from Ben Donahower and covers a topic we haven’t addressed here before: how campaigns can use QR codes, those cellphone-friendly rectangular descendents of barcodes that have been appearing lately on signs and hand-outs. Ben writes about campaign yard signs for Campaign Trail Yard Signs (appropriately enough) and has worked professionally on campaigns from state representative to president. You can follow Ben at @iapprovethismsg.
Four Ways Political Campaigns Can Use QR Codes
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Political campaigns are quickly picking up on the power of QR codes for good reason. A third of smartphone users scan QR codes and by Christmas 2011 1 in 2 Americans will have a smartphone. The growth rate is even more impressive! In the summer of 2008, only 10% of the population had a smartphone. In two and half years the number of people using smartphones has quintupled.
QR code scanning rates are also skyrocketing. Between these two trends, a majority of the population could be scanning QR codes by the presidential election.
In addition to the compelling numbers, this technology is just so simple to implement there is no excuse not to try it. I recommend creating QR codes with XZING (pronounced Zebra Crossing), which is an open source QR code generator. Anyone can create a QR code that encodes a:
11 comments August 3rd, 2011 Trackback Bookmark on del.icio.us
