All Buzz is Good Buzz: Taking Online Rapid Response to the Next Level
Another new guest author! Let’s give a warm E.pol welcome to Chris Talbot, former Googler and now founder of Talbot Digital. You can also follow him on Twitter at @talbotdigital.
All Buzz is Good Buzz: Taking Online Rapid Response to the Next Level
Staying Two Steps Ahead of Other Political Campaigns
By Chris Talbot
Speed Kills
One tactic already logged in the (very young) internet politics playbook is online rapid response — though as you’ll read below, its value can certainly be expanded. The mantra “Speed Kills” is not new, but because of online technology the pace has quickened. The timeframe to act begins within minutes of news breaking: simply put, you must be on 24-hour alert to engage the web — with its myriad searchers, surfers, chatterers, tweeters, and sharers — whenever the currents shift.
The most visible demonstration of the principle came last year when Joe Wilson shouted “Liar!” at President Obama’s healthcare address. The identification of the South Carolina congressman, a previous unknown at the national level, was made by traditional media outlets at 9pm; within minutes, people were looking online for news and info about him; blogs picked up the story; millions of people pushed the buzz around social networks — adding their own commentary along the way. By 10pm, “Joe Wilson” was the fastest rising Google search in America.
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