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Online Tactics: Viral Marketing/Viral Campaigns

Updated January, 2011 Mmmmmm, mental viruses. Let’s create a video clip, an animation or even an email appeal that’s so compelling that people forward it around the world and do our promotional work for us. It’s basically traditional word-of-mouth leveraged across the internet...

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Online Advocacy Tools: Email Lists

Updated January, 2011 If you’re an online organizer, your activist list is often your most precious possession outside of your website — its members are your supporters, your regular readers and frequently your source of precious cash. You’re likely to spend an enormous amount of...

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