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"quick hits"

Media Fragmentation and Niche Marketing

Just back from a presentation by the New Politics Institute. I’ll post the video link as soon as they provide it, but in the meantime, here are a couple of quick takeaways: The rise of cable, Tivo and the internet fragments media audiences and helps limit the effectiveness of traditional...

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Online Smackdown: Wal-Mart vs. the Critics

It’s a tag-team deathmatch right here on our beloved internets: Wal-Mart hits its union detractors with a site called Paidcritics.com (with headlines just a hair short of an Onion parody), and the unions return fire with the finest URL yet seen...

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A Remembrance of Portals Past

Last week’s launch announcement for Hotsoup.com, particularly Howard Kurtz’s profile in the Post, cast my mind back to some other erstwhile political portals that have come and gone in the past 10 years. Kurtz mentions Grassroots.com and Vote.com, each of which is still with us but as...

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Online Tactics: Fundraising

Updated January, 2011 The internet really came of age as a fundraising tool in 2004 — the success of the Dean campaign and of groups like MoveOn.org startled most political professionals and observers, and other campaigns were quick to put new emphasis on the web and email lists as way to...

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Online Tactics: Viral Marketing/Viral Campaigns

Updated January, 2011 Mmmmmm, mental viruses. Let’s create a video clip, an animation or even an email appeal that’s so compelling that people forward it around the world and do our promotional work for us. It’s basically traditional word-of-mouth leveraged across the internet...

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Online Tactics: Working with the News Media

Updated January, 2011 The first thing to remember about working with the news media is that reporters are bombarded with information and that the good ones consequently quickly develop a sensitive bullshit meter. When you’re working with journalists, dial back the rhetoric and focus on the...

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