Micropersuasion reports that search engine marketing company Spannerworks has put out a PDF guide to social media, covering blogs, podcasts, social networks, content communities and Second Life. It’s more of a quick overview than an in-depth examination, but it’s still a good...
Read More »Few Watch Drug PSAs On YouTube. The Office of National Drug Control Policy finds that viral marketing is hard if your audience doesn’t want to take its medicine. Political advertisers take note — YouTubers will watch what THEY want to watch, not necessarily what you WANT them to watch...
Read More »Just read Seth Stevenson’s Slate review of the book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Sounds like an welcome take on what works in advertising, focusing on numbers instead of the usual anecodotes. Two quick takeaways that are immediately relevant...
Read More »PoliticsTV has a quick but good interview with a couple of speakers from last month’s New Organizing Institute training in DC. For one thing, it looks at nurturing “supervolunteers” — the 5% of your activist list that can turn around and produce more than half of your total...
Read More »Excellent article, and it hits on my current favorite theme, microtargeting. Subscription only, alas. Some critical quotes: “Though most political ad dollars traditionally are spent after Labor Day, tight primaries and early spending on House, Senate and gubernatorial races have pushed...
Read More »Nicco Mele Taking a Leave of Absence from EchoDitto. His support for John McCain seems to have raised concerns about the firm’s commitment to progressive causes and clients. He’s a damn sharp (and genuinely nice) guy, and that has to be a painful loss to the company. Online...
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