3. Video/Animation/Rich Media
| Wired: | Short clips that capture the imagination |
| Tired: | Deferring to YouTube |
| Expired: | Cartoons |
| Wired: | irreverant and absurd videos |
| Tired: | didactic and boring testimonial videos |
| Expired: | animation |
| Wired: | Still YouTube |
| Tired: | Not leveraging YouTube |
| Expired: | Long boring films that don't inspire or make us laugh. |
| Wired: | BrightCove |
| Tired: | YouTube |
| Expired: | Google Video |
| Wired: | funny narrated volunteer cell phone videos from campaign events |
| Tired: | scripted candidate videoblogs |
| Expired: | campaign commercials on YouTube |
| Wired: | Video Online Ads with email captures |
| Tired: | Flash Online Ads |
| Expired: | Static Online Ads |
| Wired: | doing something that fits your cause |
| Tired: | using flash just because |
| Expired: | not having any video or animation |
| Wired: | Blip.TV |
| Tired: | YouTube |
| Expired: | Jib-Jab |
| Wired: | YouTube |
| Tired: | RealVideo |
| Expired: | Downloading WMV files |
| Wired: | putting them on youtube |
| Tired: | embedding them in email |
| Expired: | talking heads video of CEO |
| Wired: | Daily/Weekly Video Diaries by Someone Who Matters |
| Tired: | Web Ads |
| Expired: | TV Ads as Web Ads |
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