1. Email
| Wired: | Microtargeting your users |
| Tired: | Mass emailing your users |
| Expired: | Bcc'ing your users |
| Wired: | call to action |
| Tired: | self-praise blather |
| Expired: | no unsubscribe link |
| Wired: | straightforward, authentic, relevant |
| Tired: | thermometers |
| Expired: | buy an ad |
| Wired: | Emails with just the right image |
| Tired: | Emails that are full of images |
| Expired: | Emails that are *only* one big image |
| Wired: | Short text with links that drive traffic to an org's website. |
| Tired: | Looooong |
| Expired: | Looooooong and no imagery. |
| Wired: | email from my friend about how I can take meaningful action on your cause |
| Tired: | MoveOn email about the emergency "must donate now" issue of the moment |
| Expired: | "Hi, I'm Hillary Clinton please give me money" |
| Wired: | small niches |
| Tired: | overpromising - this email will end the war! |
| Expired: | blind copied spamming |
| Wired: | Compelling Campaigns |
| Tired: | re: and fwd: in the subject lines |
| Expired: | e-Newsletters |
| Wired: | User-created event emails |
| Tired: | Fundraising emails |
| Expired: | Low tech graphics |
| Wired: | brilliant copy |
| Tired: | custom banners |
| Expired: | Email that reads like direct mail |
| Wired: | Empty |
| Tired: | customize this form letter and send it to your member of congress |
| Expired: | Send this form letter to your member of congress |
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