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Political Social Grab Bag
March 2015
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What's new to think about?
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By now you’ve all seen the news...the long awaited FacebookReactions are here. Judging from my newsfeed the first 48 hours they’ve been greeted with mixed reactions at best. Many people really seem to hate the fact that there’s no actual “dislike” or “hate” button and many don’t really know what to think. I, for one, have been counting the days til reactions became official.
First, we’ve all felt that frustration of seeing someone post about a death in the family and needing to click “like” as a way of acknowledging that news and the awkwardness of that moment. Reactions allow us to now express “sad” for such news.
Personally I’ve long lamented how difficult it was to discern any kind of sentiment on Facebook. Like was so ambiguous as to be virtually meaningless, except in relation to how it gave signal to the algorithm. Creating this additional reactions now gives us a slightly better handle on the kinds of emotions our content is creating for our community. In digital organizing we often talk about emotional appeal and this allows us to start figuring out if we are eliciting the emotions we want to be eliciting.
Do I think there needs to be even more reactions? Yes, there are more I’d like to see but I have faith that the ones we are seeing are based on the vast amount of data Facebook has at hand. They’ve been testing these overseas for a while now with various other reactions like “Yay” that don’t seem to have made the cut. I don’t think we’ll ever actually see “dislike” or outright “hate” as a possible reaction due to the way that would open up vast amounts of abuse and trolling behavior and that makes sense to me.
For now I’m happy to be able to differentiate between liking something and being angry about something and I know that in typical Facebook fashion these too will change and iterate over time.
Training & Webinar alert:
Making the Facebook Algorithm Work for You- Webinar hosted by ActionSprout, Monday, March 28 1pm ET/10am PT
Facebook Metrics- Webinar hosted by ActionSprout, Tuesday, March 29, 1pm ET/10am PT
What could be better than April in Austin?
Social Media Strategy- Mon. April 11 & Tues. April 12
Advanced Digital Workshop- Wed. April 13 & Thurs. April 14 |
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Tools
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Make yourself look good with the most interesting and promising tools of the month.
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Videoscribe- tool for creating your own whiteboard videos
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That's what I've got for this week. I'm down in Australia doing a bunch of trainings for Organise US so if you try to contact me I promise to respond, it may take a little longer than usual due to time differences. Have a great March and I'll be in your inbox again for April Fool's!
 Beth
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