Becker Digital Strategies
Political Social Grab Bag
  March 2015
What's new to think about?
By now you’ve all seen the news...the long awaited FacebookReactions are here. Judging from my newsfeed the first 48 hours they’ve been greeted with mixed reactions at best. Many people really seem to hate the fact that there’s no actual “dislike” or “hate” button and many don’t really know what to think. I, for one, have been counting the days til reactions became official.
First, we’ve all felt that frustration of seeing someone post about a death in the family and needing to click “like” as a way of acknowledging that news and the awkwardness of that moment. Reactions allow us to now express “sad” for such news.
Personally I’ve long lamented how difficult it was to discern any kind of sentiment on Facebook. Like was so ambiguous as to be virtually meaningless, except in relation to how it gave signal to the algorithm. Creating this additional reactions now gives us a slightly better handle on the kinds of emotions our content is creating for our community. In digital organizing we often talk about emotional appeal and this allows us to start figuring out if we are eliciting the emotions we want to be eliciting.
Do I think there needs to be even more reactions? Yes, there are more I’d like to see but I have faith that the ones we are seeing are based on the vast amount of data Facebook has at hand. They’ve been testing these overseas for a while now with various other reactions like “Yay” that don’t seem to have made the cut. I don’t think we’ll ever actually see “dislike” or outright “hate” as a possible reaction due to the way that would open up vast amounts of abuse and trolling behavior and that makes sense to me.
For now I’m happy to be able to differentiate between liking something and being angry about something and I know that in typical Facebook fashion these too will change and iterate over time.

Training & Webinar alert:
Making the Facebook Algorithm Work for You- Webinar hosted by ActionSprout, Monday, March 28 1pm ET/10am PT
Facebook Metrics- Webinar hosted by ActionSprout, Tuesday, March 29, 1pm ET/10am PT
What could be better than April in Austin?
Social Media Strategy- Mon. April 11 & Tues. April 12
Advanced Digital Workshop- Wed. April 13 & Thurs. April 14
divider image
What I'm Reading
The most informative or thought-provoking articles of the month (IMHO)
Found a new newsletter from PowerLabs that I recommend signing up for. Every two weeks they send out a round-up of digital strategy tips and resources to help you be a more effective organizer. Sign up here.

How Facebook Page Admins Should Deal With Negative Comments- I’ve said it before I’ll say it a million times more...don’t play whack a troll!

YouTube Rulings Emphasize the Importance of an OSP’s Terms of Service in Social Media Marketing - Legal rulings around social media are starting to make their way thru the courts...these 2 rulings are important to take note of as I think they show such cases are going to end

79 Social Media Facts That Reveal How Our World Is Changing - Assortment of Social Media factoids everyone should be aware of

We need a social media with heart that gives us time to think - Really good food for thought in this one...just read it

Snapchat Bets Big on Quick-Fire Approach to Campaign Coverage - #1 question I’ve been getting asked in trainings this year...Snapchat. Here’s one take on what’s what with this fast growing platform

Marketers: It's Time to Rethink the Millennial Mom- We often talk about targeted’s a good read if “Millennial Moms” are in your target demographics
divider image
Make yourself look good with the most interesting and promising tools of the month.
Videoscribe- tool for creating your own whiteboard videos
Platform Updates
As social media practitioners, one of our biggest challenges is keeping up with changes to the platforms we all use. I’ll try to provide info on the bigger updates to help you keep pace.


At long last...Facebook for Nonprofits lives!
Pages can now send replies to comments on their own pages via private message
Algorithm tweak that really isn’t anything spectacularly new
Big changes in Facebook Ad World...Speaking of ads, here come ads on FB Messenger...and now Facebook will auto caption your video ads for you
Facebook Live now on Android too
When you create a Facebook event you can now invite people to it via email address in addition to their Facebook handle
At last even better Facebook video analytics
From the it’s about time files: Multiple account management on Instagram
60 second video ads now possible


No longer a rumor..we are officially on the march to #RIPTwitter
First view ads and Top of timeline Video
Twitter & Gifs- match made in heaven or disaster in the making

Don't try this at home!
Repeat after me: social media is 24/7 and silence is NOT golden
divider image
Winning the Internet:
Health Policy Valentines #ftw
divider image
That's what I've got for this week.  I'm down in Australia doing a bunch of trainings for Organise US so if you try to contact me I promise to respond, it may take a little longer than usual due to time differences.  Have a great March and I'll be in your inbox again for April Fool's!
You are receiving this email because you are subscribed to Beth Becker's Political Social Grab Bag newsletter.
linked in   pinterest   twitter   facebook   instagram   ello   this
© 2015 Becker Digital Strategies, All Rights Reserved.
View Online Version  |  Forward to Friends  |  Unsubscribe