First...thank you to everyone who took the time to fill out the short survey in last month’s email. I’m still working on some changes to the actual layout based on your feedback and hope to unveil an easier to read newsletter for you in August. As always, feel free to email me, tweet me or post on FB w/feedback!
So what’s new and exciting? Well after a year of teasing and speculation, Bridgade launched thru invite only pandemonium. I’m still exploring it so won’t share my Brigade specific thoughts quite yet but it does have me thinking about social platforms in general. How many is enough? How many is too many? We often talk about the lowest barrier to entry possible in the digital space, but I find myself wondering if with all the platforms in existence are we in danger of spreading ourselves too thin? Yes we need to be where our community is but at what point is that access diminished by the limited capacity and resources we have?
When I do social strategy training I always emphasize that you can’t and don’t need to be conversing with everyone on every platform so it’s important to identify who you do wants to engage in conversation and then figure out which platforms they use. However, at some point we could end up talking to all the same people in 20 different places- so where do we draw the line?
I don’t have any definitive answers but do think it’s a conversation we should be having everytime we are building out social strategy.
Webinars & Trainings
Webinar: Wednesday, July 8 at 1pm ET my webinar series for ActionSprout will continue with a new webinar focused on the Strategic use of ActionSprout in Facebook Strategy. Registration link coming soon- check my FB page for it!
Netroots Nation: Friday, July 17 at 430pm I’ll be teaming up with Hilary Woodward of Jobs with Justice to do a training We’re Not Upworthy: Social Media for Organizations With No Money, Time or Resources. Also at Netroots Nation I’ll be a part of the Ignite line up during the closing plenary on Sat...I’m not telling what my topic is but I will give you a hint by letting you know I’ll be in my cowboy hat and boots!
Webinars: At the end of July and early August I’ll be teaming with ActionSprout to do repeat performances of past webinars on Facebook Content Strategy, Understanding the Algorithm, Facebook Ad Strategy and Facebook Methods. Stay tuned to my fb page for registration links. Coming in September will be new content webinars.
Social Media Strategy Fundamentals: No registration link yet, but just scheduled another 2 day training to be held in Washington, DC August 20 & 21 for NOI
Facebook Training in your Inbox: Courtesy of ActionSprout...a new 30 day training delivered to your email inbox in short snippets...sign up here