I’ve been thinking a lot about time management. We all know that while I personally specialize in social media, most of you have a zillion other tasks that you need to accomplish daily with social media being only a small part of your job. So I constantly find myself looking for tools to help better manage social media, thinking about ways to manage the social media work flow in a way that gives it the attention it needs without being a total time suck. My most recent adventure in this has been playing with tools for automating social content delivery and, yes, even creation. Sadly, I have to report that other than the usual tools like Hootsuite/TweetDeck/SocialBro/Buffer & that class there’s very little out there that can actually substitute for the human touch social media requires.
It also reminds me that even if we were able to fully automate content creation and delivery...we can’t and shouldn’t ever attempt to automate engagement. And at the end of the day, no matter why we are using social media in our work, without that human engagement social media wouldn’t be the powertool in our organizing toolbox that it is.
So as always, the end all and be all of my life is how do we make the time we spend engaging people on social media worth the human time it takes.
I’ve also been wondering if my audience finds this newsletter worth reading every month….would you please take a few minutes and take this short survey so I can make it better in the future?
Webinars & TrainingsWebinar: Mon, June 1 & Tues, June 2, 1pm ET/10amPacific both days- my Webinar series hosted by ActionSprout continues with a webinar focusing on April’s Algorithm Changes (semi spoiler below in the reading section) highlighting what the data is showing and things to think about
Also, no link yet but Wed. June 17 & Thurs. June 18 we will be doing one focused on the Strategic Use of ActionSprout...watch my Facebook page for the sign up link
Training: Excited to announce that June 19 & 20 in New York City I will be leading a Social Media Strategy Training co-hosted by Organizing 2.0 and the New Organizing Institute. Registration is now open so register now while seats are still available!