Political Social Grab Bag
April 2015
What's new to think about?
The last few weeks I’ve been scratching my head trying to figure out where Twitter is going. From what I’ve seen the implementation of the new algorithm is pretty clumsy at best and doesn’t make a lot of sense. I wonder how many people besides myself they’re annoying with notifications via email that don’t stop coming no matter what you do and mobile notifications that have no rhyme or reason to them. The one bright spot is Periscope.
In case you were consumed w/something else last week, at SXSW the live streaming app Meerkat made a huge splash and then days later Twitter debuted Periscope. I’ve heard many say this could have really changed things in Ferguson- maybe, maybe not. For sure though this can be a really valuable tool for us in the political/advocacy space. Real time live streaming complete with chat - viewable on platforms people are already watching #ftw. I wouldn’t be surprised to learn Facebook is working on something similar but I have no proof, just gut instinct. Neither app is available yet for android so I’ve not played w/either but anecdotally everyone I’ve talked to likes Periscope hands down.
What say you?

Training & Webinar alert:
Webinar: Sponsored by our friends at ActionSprout a repeat performance of “Making Friends w/the Facebook Algorithm”. If you attended this in January, it will be similar but w/any appropriate updates. Offered Tues., April 7 at 11am ET/8amPT and again Wed. April 8 at 1pm ET/10am PT.
Conference Training: I’ll be doing 2 trainings on social media strategy at the Religion Communicators Council convention in Arlington, VA April 9th. If you’ll be there, I’d love to see you!
Conference Training: Sat, April 10 I’ll be doing trainings at Organizing 2.0 in NYC - check their schedule to see what training I’m doing at what time in what room!
2 Day Social Media Strategy “Mini Bootcamp”- Hosted by NOI, Thurs, April 16 & Fri 17. I’m leading this training (there will be other rock star trainers like Colin Delany, Rosemari Ochoa, Alan Rosenblatt & more!) and it will be a deep dive into creating, implementing and measuring Social Strategy.
Webinar: Another ActionSprout sponsored webinar, this time on Facebook Ad Strategy. Again, similar to the one in Feb with updates. Mon. April 20 at 1pm ET/10am PT and Wed. April 21 at 11am ET/8am PT.
Conference Training: I’ll be co training with Taryn Rosenkranz of Rising Tide Interactive on Facebook Content & Ad Strategy at the annual Campaign Tech East on Tues. April 21 at 12:30pm.

What I'm Reading
The most informative or thought-provoking articles of the month (IMHO)
Note: This section just has a few of the articles that stood out this month but for daily links to articles of interest check out the Becker Digital Strategies Facebook Page which I try to keep filled with interesting articles from the world of social media
Why Denny's Sounds Like a Chill Teenager on Social Media - this article has me thinking about voice, authenticity, community and appropriateness

By the Numbers: 200+ Amazing Facebook User Stats- great demographics for thought and links to stats for other social platforms as well

RIP Google Plus- a good examination of what was right and what was wrong with Google Plus

Two New Big Players in Web Video - With Very Different Visions Of The Future- While we’re thinking about video, here’s a good examination of video with regards to Facebook and Twitter

Nextdoor Social Network Digs Deep Into Neighborhoods- I’m on this platform and think it could have a future role in hyper local organizing
Two new tools popped on my radar screen this month:
Social Media Image Resizer
no longer do you have to remember all those platform optimal image sizes...click the link and bookmark it then let them do the worrying for you!

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Platform Updates
As social media practitioners, one of our biggest challenges is keeping up with changes to the platforms we all use. I’ll try to provide info on the bigger updates to help you keep pace.


Send money to friends via Messenger- but organizations beware….trying to collection donations this way is verboten and will get your account suspended. I’m ok with that for now...the more comfortable people get with sending $ via social platforms, the sooner people may get comfortable actually donating vs social but for now for fundraising email is still king folks

Believe it or not, in March there were no actual noticeable changes to Phred, the Facebook algorithm!


Twitter video is now embeddable on websites

Upcoming conferences/gatherings:
Organizing 2.0- in New York...will be held April 10 and 11...more information coming soon!

Netroots Nation 2015- to be held next year close to home in Phoenix, Arizona this is a don’t miss conference.
Don't try this at home!
Another month, another NYPD social media fail
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Winning the Internet:
Hands down... GroupOn wins social media for March

Also have to give a round of applause to all involved in the #BlackLivesMatter DOH (denial of hashtag) incident with the Mall of America
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That’s all for now- baseball opening day next week rocks my world! Chag Sameach to those celebrating Passover and Happy Easter to those who enable my Peeps habit
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