The last few weeks I’ve been scratching my head trying to figure out where Twitter is going. From what I’ve seen the implementation of the new algorithm is pretty clumsy at best and doesn’t make a lot of sense. I wonder how many people besides myself they’re annoying with notifications via email that don’t stop coming no matter what you do and mobile notifications that have no rhyme or reason to them. The one bright spot is Periscope.
In case you were consumed w/something else last week, at SXSW the live streaming app Meerkat made a huge splash and then days later Twitter debuted Periscope. I’ve heard many say this could have really changed things in Ferguson- maybe, maybe not. For sure though this can be a really valuable tool for us in the political/advocacy space. Real time live streaming complete with chat - viewable on platforms people are already watching #ftw. I wouldn’t be surprised to learn Facebook is working on something similar but I have no proof, just gut instinct. Neither app is available yet for android so I’ve not played w/either but anecdotally everyone I’ve talked to likes Periscope hands down.
What say you?

Training & Webinar alert:
Webinar: Sponsored by our friends at ActionSprout a repeat performance of “Making Friends w/the Facebook Algorithm”. If you attended this in January, it will be similar but w/any appropriate updates. Offered Tues., April 7 at 11am ET/8amPT and again Wed. April 8 at 1pm ET/10am PT.
Conference Training: I’ll be doing 2 trainings on social media strategy at the Religion Communicators Council convention in Arlington, VA April 9th. If you’ll be there, I’d love to see you!
Conference Training: Sat, April 10 I’ll be doing trainings at Organizing 2.0 in NYC - check their schedule to see what training I’m doing at what time in what room!
2 Day Social Media Strategy “Mini Bootcamp”- Hosted by NOI, Thurs, April 16 & Fri 17. I’m leading this training (there will be other rock star trainers like Colin Delany, Rosemari Ochoa, Alan Rosenblatt & more!) and it will be a deep dive into creating, implementing and measuring Social Strategy.
Webinar: Another ActionSprout sponsored webinar, this time on Facebook Ad Strategy. Again, similar to the one in Feb with updates. Mon. April 20 at 1pm ET/10am PT and Wed. April 21 at 11am ET/8am PT.
Conference Training: I’ll be co training with Taryn Rosenkranz of Rising Tide Interactive on Facebook Content & Ad Strategy at the annual Campaign Tech East on Tues. April 21 at 12:30pm.