Well it’s the end of the year so like many of you I’m thinking a lot about what worked this year and what’s around the corner. Traditionally I write a blog post for epolitics about what I think are going to be the hot trends in social but here’s a bit of a sneak peak:
What’s going to be hot in 2015
Mobile- I don’t mean apps or responsive design...I mean really taking our audience’s content consumption habits into account as we create and build community on social media
Shorter videos- Vines, hyperlapse Instagram and more…
Social giving- as people become more and more comfortable buying via social (think Twitter’s new Buy Card) I think we will start to see the trickle of social funding start to edge up
Hashtags move more mainsteam as a way to connect online and offline communities
Wanting the “next” Ice bucket challenge- hopefully by now the powers that be in our lives finally understand why that isn’t a worthy goal to set
Vanity metrics - maybe this one is more a prayer but a gal can dream right?
Also...as we enter 2015 I’m renewing my commitment to blogging more regularly...some of it will be at epolitics.com and some as part of Action Sprout’s Blog (disclosure: I am now working with Action Sprout officially to do some blogging and to conduct regular webinars on various aspects of Facebook strategy...the first of which will take place mid January- details to follow soon) so I will try to remember to include the links here in the newsletter every month. For December there was just one post I wrote:
For Social Media Success Feed the Social Self - a written version of some of the points Michael Grenetz and I made during our session about Facebook at Rootscamp.