Another useful bit of information from the Salsa Community Conference: according to ActionSprout’s Drew Bernard, groups that are running “Tell Congress to Reopen the Government” actions through his company’s service are seeing ridiculously high response rates, on the order...
Read More »Remember those creative advocacy campaigns we talked about last week? A couple of them illustrated a dirty little secret to Facebook success: if you want to get your content widely shared, and you have an email list, send out a message asking people to share it. You’re likely to find that...
Read More »It’s a mental shift for online communicators: don’t think about Facebook content as content, think of each piece as an action. I.e., a Facebook post isn’t really words or images, it’s a Share — it’s an action that someone took when they posted it. And instead...
Read More »Updated January, 2011 1. Think about the ends before you think about the means I know it sounds obvious to say that you should think about where you’re going before you decide how to get there, but I can’t tell you how many times a client has come to me and said, “we want to...
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