Q: How do you get two million people to donate to your campaign? A: Start with 1,999,999…. (Related joke: what’s the easiest way to get a small fortune? Start with a big one.). Seriously, last week the Obama campaign employed a classic fundraising strategy by picking a close and...
Read More »Yep, he wants me to know so much that he finally broke down my resistance and forced me to give him my cell number. Dammit! I hate falling for an obvious list-building ploy. Yes, the idea of alerting supporters at the same time as the media fits the “yes we can” message, and indeed...
Read More »Cross-posted on techPresident Here’s a clever idea — install a web browser toolbar sponsored by the Republican National Committee and you can raise money for the RNC “through normal online activities such as searching and shopping.” It seems to be a variant of the Yahoo...
Read More »Check out today’s Post for a good look at HOW Barack Obama has raised over $100 million so far this year — spoiler: it wasn’t by accident. Matthew Mosk examines how the campaign has used both Google ads and display ads in online publications ranging from Daily Kos to the...
Read More »As part of an article on Democratic presidential fundraising and Barak Obama’s difficulty in turning money into poll numbers, Perry Bacon Jr. and Matthew Mosk note in today’s Post that Hillary Clinton in particular has a problem: 70% of her campaign’s donors have already given...
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