Updated January, 2011 Political databases generally don’t get a whole lot of attention in the press or in public, but they underlie much of the technology of modern politics. Email advocacy and fundraising systems are really just specialized examples of CRM (customer/constituent/contact...
Read More »Looking at coverage of the online political world, I sometimes wonder if we’re missing the point: blogs, YouTube and social media are fun and interesting, but are they winning elections? Thinking about the Lieberman/Lamont primary, it seems clear that these new technologies can be useful...
Read More »[Click here for more about political microtargeting.] If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your message on particular categories of readers. You...
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